We thank our ambassadors for their continuous support to this event since its launch
ANNA JARINOVA
[Slovakia]
Anna’s passion for hospitality brings more than 20 years’ experience in the fields of spa, wellness, fitness and leisure.
With hands-on expertise in Spa and a master’s degree in Tourism & Hospitality, she has successfully led The Willow Stream Spa at The Fairmont Acapulco Princess, The Spa at Mandarin Oriental in Prague and most recently The Spa at Mandarin Oriental in Doha to become one of the leaders in the spa business. In Slovakia, she stands behind the spa and membership concepts of recognized ZION SPA in Grand Hotel River Park, a Luxury Collection Hotel; Grand Hotel Kempinski High Tatras; Sheraton Hotel Bratislava and Crowne Plaza Bratislava where she has established herself at the forefront of the spa industry, leading some of the most advanced facilities and treatment programs, including signature holistic treatments, award-winning spa design, and an acclaimed signature spa line.
EGLĖ RUKŠĖNAITĖ
[Baltic Countries]
Northern European visioner and inspirer in the wellness hospitality market, creating and developing unique projects for 20 years. Founder of E77 which has completed more than 2,500 medical and wellness hotel rooms and developed over 80,000 sq. m of spa spaces in Lithuania and Europe. She was appointed as World Spa Ambassador for the Baltic States in 2022, nominated for the “Tourism Ambassador 2022” award, The Ministry Economy & Innovation awarded winner in the nomination “The Most Sustainable Tourism Service Developer” and is a member of the board of the Lithuanian Hotels and Restaurants Association. Her vision summarizes in shaping future medical and wellness spa hotels characterized by uncompromising quality, understated luxury, and clearly perceptible positive outcomes for guest well-being!
JUDITH ERTLER
[Austria]
Judith Ertler is an expert in Spa and Sales Management and a passionate networker, hosting workshops and trainings worldwide.
As international spa consultant, she helps her clients of the spa industry to successfully implement projects and optimize their processes. She is university lecturer for Health and Spa Tourism in Europe, Asia and Latin America and also partner in the recruiting company Ertler Executive Search that relies on her valuable network of international key contacts.
PETULA ELZENAAR
[Netherlands, Switzerland ]
With over 12 years of experience in the luxury spa and cosmetics industry, I have developed strong expertise in market analysis, strategic planning, innovation, and team leadership. Having held management positions in prestigious 5-star hotels, I thrive in high-end environments where attention to detail and customer satisfaction are paramount. My goal is to continually evolve, taking on new challenges that allow me to apply my skills while driving success for the team and company. I am fluent in French and English and am always eager to contribute to innovative, forward-thinking projects.
SIMONE CIOLLI
[Italy]
SPA and Wellness Tourism Development Consultant, Project Manager, Teacher and Trainer in Wellness Strategy Management, Simone Ciolli has been working in the Beauty Wellness and SPA sector for over thirty years, holding various positions for important companies in the international cosmetics and professional wellness market. As a lecturer, populariser and conference speaker, he organises seminars and training courses for professional operators, writes articles on wellness management for specialist magazines and coordinates the setting up of wellness concepts for trade fair events. Through the creation of specific innovative SPA business models, he realises tailor-made solutions and targeted cross-selling and development strategies for wellness facilities in the Urban, Resort, Thermal, Medical and Fitness sectors. In December 2023, her became the country manager of CIDESCO in Italy.
SVEN HUCKENBECK
[Germany]
Sven is a consultant in the wellness industry and runs his own company, “Huckenbeck Holistic Health,” with over 20 years of practical experience. He holds a Master of Science in Sports Science and has gained international experience as a spa director and corporate director in the health and spa industry, where he worked in development and operational spa management. As a project developer for luxury spa hotels in Europe, he is also known as a conference speaker, author and visionary in the industry. “Huckenbeck Holistic Health” stands for a holistic approach to health promotion based on the concept of salutogenesis. In this context, he recently also became Director of the Hospitality & Salutology Department at the University of Salutology i. fond..
The trending topic of “longevity” from the perspective of salutogenesis is the consistent focus on the healthy potential for leading a
ZSERALDINA RICHVALSZKI
[Hungary]
An accomplished professional with over 35 years’ experience in the international hotel industry, with the last 20 years exclusively focusing on pre-opening & 5-star hotel wellness concept development. As the industry evolved, she shifted her focus from spa consulting toward wellness strategy, emphasizing integrative medical wellness services that seamlessly incorporate innovative technologies alongside traditional practices & local heritage.
She is the founding owner of Richvalszki Spa Consulting & Spa Academy, established in 2008, where she is also a respected educator & international lecturer. Since 2005, she has been very interested in the science of Ayurveda & a dedicated follower of the Satyananda yoga tradition & lifestyle since 2010.
Her passion for wellness and healthy living led her to co-found Naya Lifestyle Clinic to supports clients in achieving a better quality of