Petula Elzenaar is a long-standing Ambassador of the Medi Wellness Congress, involved since its very first edition.
Founder of PURE COSMETIC SPA CONSULTING, Petula helps develop curated spa retail spaces using niche and trend-driven spa lifestyle items to generate sustainable revenue while enhancing the overall guest experience. She also supports cosmetic brands and spa operators through brand-focused audits that ensure spa protocols are properly respected, retail areas are aligned with brand standards, and teams have a strong understanding of products and treatments.