Regis is the creative soul of bbspa_Group, a reality born from his passion and supported by over 30 years of international experience in the wellness and spa industry. He focuses on identifying emerging trends, understanding customer expectations, and shaping concepts into unique, personalised wellness experiences that deliver measurable results. As SVP Creative Development, Régis has successfully led projects across Europe and the Middle East, combining strategic vision with creativity to design and manage innovative spa destinations that deliver both exceptional guest experiences and sustainable business value. At bbspa, creativity and research are always at the service of profitability.